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Nucleus Medical Art Announces Name ChangeAtlanta, GA, September 10, 2009 - Nucleus Medical Art, the world's recognized leader in medical illustration, medical animation and interactive media, today announced it will be changing its name to Nucleus Medical Media, Inc. With thousands of customers and millions of patients and consumers globally using its various medical visuals for education and promotion, the company is changing its name to better reflect the company's comprehensive array of medical visual solutions beyond "artwork". "Changing the Nucleus name marks a significant milestone for our company. The 'Medical Art' name, which was originally used to promote our expertise in medical illustration no longer adequately represented our expertise in medical animation, mobile media solutions, online pharma promotion or broadcast media", explained Nucleus CEO Ron Collins. "The new name embodies our ability and our commitment to continue helping our customers and millions of patients and consumers globally understand health information, promote their drug or device, or simply connect with others through our unique combination of expertise and technology."
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Nucleus Medical Art Featured in 2009 SIGGRAPH Computer Animation Festival
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Nucleus Medical Art Featured in 2009 SIGGRAPH Computer Animation Festival
Nucleus Medical Art is proud to announce that one of the company's medical animations, Atherosclerosis, was selected by a jury of animation industry professionals for inclusion in the 2009 SIGGRAPH Juried Computer Animation Festival. The annual competition has been host to many famous names in the animation industry, including Disney, Industrial Light & Magic, and Pixar. The winner of the competition qualifies for nomination in the Academy of Motion Picture Arts and Sciences Best Animated Short Film category.
"It's a tremendous honor for Nucleus to be selected by the SIGGRAPH judging committee", said Thomas Brown, Director of Animation Development. "Just getting into the competition is a major accomplishment." Other Nucleus animators share his enthusiasm. "SIGGRAPH is the Superbowl of animation," said Nobles Green, an animator who joined the company after graduating from the Medical College of Georgia in 2007.
The three and a half minute long animation, Atherosclerosis, shows a realistic view of how plaque forms within a coronary artery over time, eventually breaking free and causing a heart attack, the leading cause of death in the U.S. "One of our goals was to keep the story interesting," said scriptwriter Mary Beth Clough, "by making each cell a character trying to stop the disease." In the animation, a white blood cell acts as an emergency first responder to fix a torn blood vessel, but it quickly becomes overwhelmed, worsening the condition by transforming into a plaque. Next, smooth muscle cells act like soldiers, attempting in vain to stop a plaque-filled wall from rupturing into the blood stream. "The drama is that all these heroic actions can't stop the person from having a heart attack," said Mrs. Clough.
The primary challenge for the animators was to make this common subject both educational and entertaining. "I wanted this to be an immersive experience," said Mr. Brown, "so we treated each scene as a visual special effect." This meant the animators discarded some of the slower movement seen in most educational videos in favor of fast-paced action, morphing, and even an explosion. Watching the animation, viewers also hear the underlying sounds of the heartbeat, the blood flowing, and even cells moving within the blood vessel wall. The overall effect is the viewer is a spectator inside the body, seeing the action firsthand. "We hope this animation will establish a new standard for how people learn about the body," said Brown.
The 2009 SIGGRAPH Computer Animation Festival will be held in New Orleans from August 4 - 7. For more information, visit http://www.siggraph.org/s2009/computer_animation_festival/juried/index.php
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3D World Magazine ArticleNucleus Medical Art has provided illustrations for the legal, publishing, marketing, pharmaceutical, medical device and healthcare institutions for the past 10 years.
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Imagine Animation Magazine ArticleThe medical profession is a new frontier for animators who are increasingly being called upon to recreate the workings of the human body. Imagine goes on a journey within...
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CGChannel.com ArticleA distinctively different medical art -creation and -distribution company called Nucleus Medical Art, Inc., located in Kennesaw, Georgia, is a "hub" - and an energized flurry-of clinical creativity generating some of the most highly respected digital medical art in the business.
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Nucleus Medical Art on OprahNucleus is credited for making the world's most viewed medical animation on the Internet. They have a very clear and simple style that's perfect for diverse audiences. It's no wonder Oprah approached them for their animation. Congratulations Nucleus!
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The World's Most Popular Medical AnimationThis medical animation on vaginal childbirth by Nucleus Medical Art may just be the most widely viewed medical animation in the world. So far, the animation has been watched over 950,000 times on Youtube and over 2,000,000 times on the company's web site...
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Medgadget Nucleus ProfileMedical illustration company Nucleus Medical Art Inc. from Kennesaw, Georgia has a collection of amazing videos posted on YouTube.
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Newscom PartnershipWashington D.C. NewsCom, a leading worldwide provider of news and visual content, announced today that it has added Nucleus Medical Art, Inc., to its extensive roster of industry-leading content partners. Founded in 1997, Nucleus offers more than 12,000 full-color medical illustrations, animations, interactive media and other communications content.
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